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        <channel><item post_id='341'><title>Paradigmenwechsel im Marketing deutet sich an</title><link>https://contentmarketing.ch/paradigmenwechsel-im-marketing-deutet-sich-an/</link><pubDate>Thu, 22 Oct 2015 09:09:23 +0000</pubDate>		<category><![CDATA[Content-Marketing-Strategie]]></category>
		<category><![CDATA[Content-Marketing]]></category>
		<category><![CDATA[Hochwertige Leads]]></category>
		<category><![CDATA[Inbound-Marketing]]></category>
		<category><![CDATA[Leadgenerierung]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Umgehung der Werbeblindheit]]></category>
		<category><![CDATA[Wechsel von Push zu Pull]]></category>
		<category><![CDATA[Zielgruppe]]></category>
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<post-id xmlns="com-wordpress:feed-additions:1">341</post-id></item><item post_id='5885'><title>Der Unterschied: Content-Marketing für B2B und B2C</title><link>https://contentmarketing.ch/der-unterschied-content-marketing-fuer-b2b-und-b2c/</link><pubDate>Sat, 01 Aug 2015 09:27:06 +0000</pubDate>		<category><![CDATA[Content-Marketing-Strategie]]></category>
		<category><![CDATA[Content-Marketing]]></category>
		<category><![CDATA[emotionale Ansprache]]></category>
		<category><![CDATA[Sachargumente]]></category>
		<category><![CDATA[Soziale Plattformen]]></category>
		<category><![CDATA[t3n]]></category>
		<category><![CDATA[Unterschiede zwischen B2B- und B2C-Content-Marketing]]></category>
		<category><![CDATA[Zielgruppe]]></category>
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<post-id xmlns="com-wordpress:feed-additions:1">5885</post-id></item><item post_id='5840'><title>Facebook-Hack für Marketer</title><link>https://contentmarketing.ch/facebook-hack-fuer-marketer/</link><pubDate>Mon, 13 Jul 2015 19:55:54 +0000</pubDate>		<category><![CDATA[Content-Distribution]]></category>
		<category><![CDATA[Soziale Plattformen]]></category>
		<category><![CDATA[Alan Coleman]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[gratis]]></category>
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		<category><![CDATA[Likes]]></category>
		<category><![CDATA[MOZ]]></category>
		<category><![CDATA[MPAs]]></category>
		<category><![CDATA[Multiple Product Ads zur Content-Promotion]]></category>
		<category><![CDATA[Reichweite]]></category>
		<category><![CDATA[Social Shares]]></category>
		<category><![CDATA[Targeting]]></category>
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<post-id xmlns="com-wordpress:feed-additions:1">5840</post-id></item><item post_id='5626'><title>Evergreen Content – Inhalte für die Ewigkeit</title><link>https://contentmarketing.ch/evergreen-content-inhalte-fuer-die-ewigkeit/</link><pubDate>Wed, 10 Jun 2015 04:40:31 +0000</pubDate>		<category><![CDATA[Content-Konzeption]]></category>
		<category><![CDATA[Artikel]]></category>
		<category><![CDATA[Content-Marketing]]></category>
		<category><![CDATA[Evergreen Content]]></category>
		<category><![CDATA[Expertenwissen]]></category>
		<category><![CDATA[Mehrwert]]></category>
		<category><![CDATA[Qualität]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Zielgruppe]]></category>
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<post-id xmlns="com-wordpress:feed-additions:1">5626</post-id></item><item post_id='5604'><title>Vor dem Inhalt kommt das Thema: 5 Methoden zur Themenfindung für strategisches Content Marketing</title><link>https://contentmarketing.ch/vor-dem-inhalt-kommt-das-thema-5-methoden-zur-themenfindung-fuer-strategisches-content-marketing/</link><pubDate>Fri, 05 Jun 2015 18:54:46 +0000</pubDate>		<category><![CDATA[Content-Konzeption]]></category>
		<category><![CDATA[Content-Marketing-Strategie]]></category>
		<category><![CDATA[Content-Erstellung]]></category>
		<category><![CDATA[Content-Marketing]]></category>
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		<category><![CDATA[Kunden]]></category>
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		<category><![CDATA[Themenfindung]]></category>
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<post-id xmlns="com-wordpress:feed-additions:1">5604</post-id></item><item post_id='5441'><title>Geschichten verkaufen – digitales Storytelling im Content Marketing</title><link>https://contentmarketing.ch/geschichten-verkaufen-digitales-storytelling-im-content-marketing/</link><pubDate>Sat, 16 May 2015 14:59:50 +0000</pubDate>		<category><![CDATA[Content-Konzeption]]></category>
		<category><![CDATA[Content-Produktion]]></category>
		<category><![CDATA[Content-Marketing]]></category>
		<category><![CDATA[Geschichten]]></category>
		<category><![CDATA[Plot]]></category>
		<category><![CDATA[Protagonist]]></category>
		<category><![CDATA[Publikum]]></category>
		<category><![CDATA[Story]]></category>
		<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[Zielgruppe]]></category>
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<post-id xmlns="com-wordpress:feed-additions:1">5441</post-id></item><item post_id='5339'><title>Nutzerzentrierter Content hat auch seine Tücken</title><link>https://contentmarketing.ch/nutzerzentrierter-content-hat-auch-seine-tuecken/</link><pubDate>Fri, 01 May 2015 13:15:28 +0000</pubDate>		<category><![CDATA[Allgemein]]></category>
		<category><![CDATA[Ausrichtung auf Zielgruppe]]></category>
		<category><![CDATA[Content-Marketing]]></category>
		<category><![CDATA[Firmenziele]]></category>
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		<category><![CDATA[Klicks]]></category>
		<category><![CDATA[Klickzahlen]]></category>
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		<category><![CDATA[nutzerzentriert]]></category>
		<category><![CDATA[Themenausrichtung]]></category>
		<category><![CDATA[Tracking-Tools]]></category>
		<category><![CDATA[Zielgruppe]]></category>
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<post-id xmlns="com-wordpress:feed-additions:1">5339</post-id></item><item post_id='5330'><title>Wie kleine Unternehmen eine Content-Marketing-Strategie entwickeln können – Teil II</title><link>https://contentmarketing.ch/wie-kleine-unternehmen-eine-content-marketing-strategie-entwickeln-koennen-teil-ii/</link><pubDate>Wed, 29 Apr 2015 20:47:19 +0000</pubDate>		<category><![CDATA[Content-Marketing-Strategie]]></category>
		<category><![CDATA[Basiselemente für Content-Marketing]]></category>
		<category><![CDATA[Content-Produktion]]></category>
		<category><![CDATA[kleine Unternehmen]]></category>
		<category><![CDATA[Lean-StartUp-Prozess]]></category>
		<category><![CDATA[Minimal Viable Prototype]]></category>
		<category><![CDATA[MVP]]></category>
		<category><![CDATA[praxisnah]]></category>
		<category><![CDATA[Zielgruppe]]></category>
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<post-id xmlns="com-wordpress:feed-additions:1">5330</post-id></item><item post_id='5321'><title>Von der Praxis zur Theorie: Wie kleine Unternehmen eine Content-Marketing-Strategie entwickeln können</title><link>https://contentmarketing.ch/von-der-praxis-zur-theorie-wie-kleine-unternehmen-eine-content-marketing-strategie-entwickeln-koennen/</link><pubDate>Mon, 27 Apr 2015 21:31:10 +0000</pubDate>		<category><![CDATA[Content-Marketing-Strategie]]></category>
		<category><![CDATA[Basiselemente für Content-Marketing]]></category>
		<category><![CDATA[Content-Produktion]]></category>
		<category><![CDATA[hochwertige Inhalte]]></category>
		<category><![CDATA[Lean-StartUp-Prozess]]></category>
		<category><![CDATA[Minimal Viable Prototype]]></category>
		<category><![CDATA[MVP]]></category>
		<category><![CDATA[praxisnah]]></category>
		<category><![CDATA[Zielgruppe]]></category>
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<post-id xmlns="com-wordpress:feed-additions:1">5321</post-id></item><item post_id='5181'><title>Gamification in Online-Wettbewerben: Neue Forschung zeigt Chancen und Risiken auf</title><link>https://contentmarketing.ch/gamification-in-online-wettbewerben-neue-forschung-zeigt-chancen-und-risiken-auf/</link><pubDate>Fri, 03 Apr 2015 03:51:15 +0000</pubDate>		<category><![CDATA[Allgemein]]></category>
		<category><![CDATA[Gamification]]></category>
		<category><![CDATA[Gehirn und Geist]]></category>
		<category><![CDATA[Gewinner]]></category>
		<category><![CDATA[Kundenbindung]]></category>
		<category><![CDATA[Kundengewinnung]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Produktdesign-Wettbewerbe]]></category>
		<category><![CDATA[Stefanie Paluch]]></category>
		<category><![CDATA[Unternehmen]]></category>
		<category><![CDATA[Unternehmenswettbewerbe]]></category>
		<category><![CDATA[Verlierer]]></category>
		<category><![CDATA[Zielgruppe]]></category>
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